Some festivals sell all their tickets the minute they go on sale.
We don’t.
We usually sell a huge chunk of the tickets right after the previous festival edition and then it slows down. After the first few lineup announcements, things pick back up again and we start selling an average of about 250 tickets a month.
By the time we’re down to the last 400 or 500 tickets we always start to get anxious. We worry that we’ve reached every possible person who could be interested in our festival with our regular posts and newsletters. And we do need to sell those last tickets to meet the budget.
What we normally do around that time, is run some last-minute ads on social media. Mostly on Instagram and Facebook.
But that just doesn’t feel right anymore. We hate being so dependent on ads, and more importantly, we hate the idea of giving money to a huge multinational whose values do not align with ours.
Pretty hypocritical, we know, because we’re using their platforms on a daily basis, but still… it feels like there’s a line that needs to be drawn,
So, we’ve decided to not spend any money on Meta campaigns this year.
Which probably doesn’t sound like much of a challenge, but any festival marketeer with tickets to sell will agree, detoxing from an ad-dependency is a tough battle.
Foremostly, it means we have to find other ways to sell the last Left of the Dial tickets. And we’d like to warn you: some of those ways could very well be annoying.
If you’re easily irritated by more frequent newsletters and endless posts promoting Left of the Dial, we kindly suggest you unfollow us right now. Just check back in closer to the festival and information-wise you’ll be fine.
However, for those of you who want to support our ad-dependency detox, please share this with all your friends. Or better, make them buy tickets right now.
Big love,
The codependers of Left of the Dial
