Or: "look at us being international trendsetters in good music"
People often ask us why we announce the first wave of artists eight months prior to the festival. Most of you are really excited to hear new music, but in all honesty, some people tell us they get somewhat irritated by the relentless stream of lineup announcements, starting relatively shortly after the previous edition of Left of the Dial.
We get it. There are more festivals in the world and other bands you’re interested in. Besides, you’ve got a whole life to live that has nothing to do with Left of the Dial. Why would you care about the festival until, at most, a few weeks before it starts?
But however annoying it may be, there are two reasons for our persistent omni-presence in your inbox or on your social media.
The first reason is simple: in October you’ll have roughly 150 bands to choose from, and we want to give you the opportunity to listen to each and every artist before planning your festival schedule. You don’t have to listen to all of them, of course, but in case you want to, we’ll try to make the enormous amount of music easier to digest.
The second reason is that it helps bands. Obviously, you following them and checking out their music is great, but apparently being on the Left of the Dial lineup also makes it easier for them to book more shows.
Much to our surprise, we keep hearing this from all kinds of artists, and it makes us kind of proud that other venues and festivals apparently see the Left of the Dial lineup as a stamp of approval. Or at least, that’s how we like to see it.
At the same time, we’re fully aware that this won’t happen for every band. So if you’re on the Left of the Dial lineup and it’s not life-changing at all, we do apologise. We don’t rule the world (yet). But don’t worry, you really don’t need our help. Sometimes it just takes a bit longer for people to realise how wonderful you actually are, and your time will surely come.
Big love,
The
leading lights of Left of the Dial
