(unimportant message about the Extra Extras)
The most important thing for Left of the Dial is obvious. We want people to discover as much new music as possible and we always put the artists first.
That being said, we also understand that for the average person it might be a bit much to process about 150 bands in a single weekend. Some people probably need a little diversion every now and then. Some leisure activities, if you will.
That’s why we have the Extra Extras. Small things to brighten up your day (or night). Often still including bands, but in such an unusual setting that you completely forget that we’re trying to force some of our new favourite bands down your throat. So far, it has always seemed to work pretty well.
But if we’re completely honest, there’s another, slightly more egotistical reason for the Extra Extras:
There really is no better way to spend a work day than sitting around the office trying to come up with (usually nonsensical) ways to demonstrate our love for music, Rotterdam, and pop culture in general.
Sometimes in a really big way, like Bands on a Boat, sometimes smaller.
The thing is, we like to think that we’re the Taylor Swift of music festivals. Maybe not as commercially successful, but just like the singer, we like to hide little surprises everywhere. If you look closely enough you might even find some Easter eggs.
Some of those surprises are hidden in the Extra Extras that we announced yesterday. Other things are either so tiny, or so hard to describe that we won’t announce them at all. You just have to come to Left of the Dial to experience them.
So, the Extra Extras are in large part for our own amusement, but we still very much hope you’ll enjoy them too. Most of them need more clarification than the typical band would, so over the next few days, we’ll highlight some of the Extras.
And just to be sure: A lot of the Extra Extras are included in your Left of the Dial ticket and completely free of charge. You only have to purchase an additional ticket if we can’t make the event in question happen without the extra ticket income.
Never for money, always for love.
Big love,
The Tay Tays of Left of the Dial
PS:
We briefly toyed with the idea of releasing 40 different versions of the Left of the Dial general admission wristband which our die-hard fans would all want to collect, so we could make some extra cash. But we’re not that much the Taylor Swift of festivals…
